Internet
links are all about click trust. By Roger J Lown author and entrepreneur.
The views and
opinions expressed in this blog are those of the authors and do not necessarily
reflect the official policy or position of any other agency, organization,
employer or company.
What is click
trust? It sounds like a bank or a financial security. Click trust, for this
topic anyway, is when you visit the Facebook page or YouTube video channel of
an entrepreneur you trust, enjoy, and click one of their links to a product
they are selling or recommend. Or the link may lead to you to further
information on the person and what they do. Links are Internet computer codes
that when clicked on, transport you safely and securely through cyber space to
a site such as Amazon.com where you are brought directly to the product being
offered. Which is why click-trust is so important to a visitor, and keeping
that trust is vital to the Internet entrepreneurs business.
For example,
when you go to YouTube and type in Roger J Lown, you are brought to my channel
where I have 36 videos posted to date. Below the video description box you will
find information as well as product links like this one for example of my book,
“Change Your Life Through WRITING” https://amzn.to/2B2yBcE. When clicked on, the link brings you
directly to my book listing on amazon.com. I tried the link here in my post and
it doesn’t seem to work. However if you go to YouTube, type in Roger J Lown you
will be brought to my channel where clicking on this link below my video will
bring you to my Amazon listing.
Many
entrepreneurs young and old have flocked to YouTube producing their
informational videos with links to more information, recommended products, or
the products the video owner is selling. The same goes for Facebook and other
social platforms, where entrepreneurs provide a service and have a business
page where they provide their links. This is very good for entrepreneurs as
well as visitors to such pages, sites, and blogs. The biggest hurdle for an
honest, hard working Internet entrepreneur to get over is forming trust for the
visitor enough for them to feel they are clicking safely and securely on your
link to be transported for a future purchase. Many entrepreneurs on YouTube
also use Ads on their channels as a source of added income, but that’s another
topic to cover later in the future.
As an author and
entrepreneur I use links to provide my visitors more information about my writing
work and me. But regarding the sensitive issue of clicking on a link to
purchase a product I go with two reliable and trusted online commerce
companies; Amazon for merchandise where my books are sold and products I
recommend, and PayPal for purchases and payments. I use PayPal with my eBay
account and I have had a positive experience. Also I am an Amazon Associate and
they have earned my trust. I have explored other commerce companies, however
many are copycats of Amazon and newer so these companies have yet to prove
themselves worthy of click-trust to future customers.
In conclusion, for
entrepreneurs, gaining the visitors trust to click on links for information as
well as product purchase may take time and patience. But the way I see it, for the
entrepreneur who works the hardest at providing the best information possible
and trusted links to products, along with having a great deal of patience, this
future way of purchasing products may turn out to be a positive experience for
entrepreneur and visitor.
Was this article
helpful to you? Please leave your comments in the comment section.
Roger J Lown
author and entrepreneur
Would you like to know more about Roger J Lown’s writing
work? Just click on these links, thank you:
Facebook: https://facebook.com/RogerJLown/
LinkedIn: https://linkedin.com/in/roger-j-lown-7ab19494/
Roger J Lown Blog Site:
https://rogerjlown.blogspot.com/
Twitter: https://twitter.com/RogerJLown
WordPress: www.rogerjlown.wordpress.com
https://rogerjlown.selz.com
Books by Roger J Lown on Amazon: https://amzn.to/2MEvJUu
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